Nykemah Willaims: September 2013

Ny'Kemah Williams

Typography Worksheet:
Use the links below to complete the worksheet

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences.

Label and define all of the above numbers:

1. The ascender line is the imaginary line which determines the height of ascenders.
2. The base line is the imaginary line on which all characters rest. Descender hang below the base line.
3. The ascender height is the x-height plus the height of the ascending stroke. Distance between the base line and the ascender line.
4. The cap height is the height of capital letters. It is the distance between the base line and the cap line.
5. The descender is the stroke of a letter which dips below the base line, as in the letter g and j.
6. The ascender is the stroke of a letter which rises above the mean line, as in the letters d, f and k.
7. The x-height is the distance between the flat top and bottom of a lower case letter which has no ascender or descender, such as x.
8. The cap line is the imaginary line which determines the height of capital letters.
9. The mean line is the imaginary line which determines the height of lowercase letters. Ascenders rise above the mean line.
10. The descender line is the imaginary line which defines the bottom reach of descender.

Type Families: http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: The fine line that extends from the top and bottom of letters making them easier to read.
Define Sans-Serif: A typeface that is straight with no serifs or small extensions on letters.
When do you use Antique Fonts? Can be used to evoke a period feel.
At most how many words should be Decorative Fonts at a time? Therse should be at least 3 words.
What does a script font resemble? It resembles handwriting.
Why use Symbol Fonts? They provide embellishments to the text.

Essentials: http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography: Art and process or arranging type of a variety of media purposes and is made up of several parts.
Why do designers need a solid foundation in typography? Because everything you touch, see and created is impacted by the use of writing styles and techniques.
Kerning: Space located between individual letters or a word.
Leading: Space between the lines of text.
Tracking

When do you use Center Alignment? When you want to draw attention to a headline or title.
When do you use Right Alignment? It’s used for corporate business letters, return address books, business cards, etc.
When do you use Justified Alignment? You use it for newspapers and body text for textbooks.

Styling: http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered, good styling, and bad styling? Why? Bad styling because its intrusive.
What is legibility? Being able to read it.
Type size smaller than 7pt is: Difficult to read and type.
Type size smaller than 3pts is: It is utterly illegible.
Type range for legible type is: it is 1/72 inches.
What size do you use for long passages?You use 8pt to 14pt.
What case do we use for Body? You use 9pt to 10pt.
What is measure? The width of the text column.
What can you tell me about Ranged/Ragged Edges? Ranged is aligned, and ragged is hard to read at spead.

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used as images? Summarize what you see.
Shapes can be made out of letters like making a Christmas tree out of words used to describe the Christmas trees. And a bird being described as things it does or is. You can make all different types of shapes out of words if you believe that you can.

Choosing and Using Type: http://www.will-harris.com/use-type.htm

**Read ALL of it. Answer the following: **

Why is choosing and using the right font important? Give YOUR opinion. So it won’t look raggedy.

What are the two most important things to remember? Type is on the page to serve the text, and there are no good and bad typefaces, there are appropriate and inappropriate typefaces.

What is appropriate? What do you have to consider? That it is a unconscious persuader and it defines the feelings of the page.

Tell me the rules: (there are 10)

Body text should be between 10 and 12 point, with 11 point best for printing to 300 dot-per-inch printers. Use the same typeface, type size, and leading for all your body copy.

Use enough leading or line spacing. Always add at least 1 or 2points to the type size.

Don’t make your lines too short or too long. Optimum size: Over 30 characters and under 70 characters.

Mae paragraph beginnings clear. Use either an indent or block style for paragraphs. Don’t use both. Don’t use neither, either.

Use only use space after the period.

Don’t justify text unless you have to. If you justify text use hyphenation.

Don’t underline anything, especially not headlines or subheads since lines separate them from the text with which they belong.

Use italics instead of underlines.

Don’t set long blocks of text in italics, bold, or all caps because they’re harder to read.

Leave more space above headlines and subheads than below them, and avoid setting them all in caps. Use subheads liberally to help readers find what they’re looking for.

Elements of Design

Line – A long, narrow mark or band.

Color –The property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light.